Franchise Reports

If you have ever wanted to start your own business, you have likely considered a franchise. This allows you to have your own business, but with a model proven to work. But how do you sift through the many opportunities that exist to find one that would be successful...

Using segmentation in branch analysis

A common practice in financial services and retail is branch analysis. The aim is to understand the profile of customers using that branch; also, the profile of the “market”, i.e., trade area of the branch, to assess potential and prospecting opportunities. The case...