Finding the Rebels-Happy 4th of July

On July 4, 1776, the Second Continental Congress voted to adopt the Declaration of Independence, freeing the 13 colonies from the monarchy of Britain. For King George III, it was basically a declaration of war, but for the colonies, now free, independent states, it...

Who Will Pay for Medicare?

In a classic good news/bad news scenario, the recently released Social Security and Medicare trustees report says that the funds won’t be going broke quite as quickly as feared. The bad news, of course, is that a deferral of the inevitable by a year or two doesn’t...

Measuring Demand

Many users of site reports tend to look most carefully at the first number which appears on the report – the estimate of the current population – as the primary indicator of the likely market size in a trade area. This is most common during the initial phase of...

The NCAA Needs a Geographer

If you’ve been watching March Madness, then you may have noticed that there is something absolutely mad about the tournament. They section the tournament into four regions: West, East, South and Midwest. As geographers, we encourage this strategy. But how they come up...

Spring Break Travel

It’s that time of year, when everyone seems to get an itch to go to the beach, go skiing, or go see family just to get out of the house. Spring Break is back, and maybe bigger than ever. According to a survey by Vacasa, a travel website, 56% of Americans are planning...

Daytime Population

Many companies include something called “daytime population” as part of their standard demographic reporting when considering new sites or evaluating performance of existing sites. Many restaurants rely on the lunchtime trade as a critical element of their success....