Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

2020 Census Integration Update

As we await the full release of the 2020 Census data, we plan to periodically keep you updated on our plans to integrate the data into our databases. While the Census Bureau is changing dates for releases, this is a tentative schedule. Earlier this year, we updated...

Data Delivery Done Right

Is your demographics provider stuck in the past? Still sending out the same database to everybody on a pre-historic physical platter which makes your otherwise despondent DVD reader feel remotely loved? These strange looking platters are interesting if you are a...