Product Focus: Demographic Dimensions

One of the key problems that analysts face when building multivariate statistical models is multicollinearity in the independent variables. Imagine for a moment that you are trying to predict the demand for books by neighborhood using a simple demographic model. It...

Climate Database Overview

While you may not immediately consider it necessary data, climate data can be very useful for insurance underwriting, retail merchandising, and real estate. AGS offers a general Climate database, which consists of four types of weather-based indexes, including...

Consumer Expenditures Overview

Understanding both consumer demand and the existing retail landscape are vital to successful retail network planning. The AGS Consumer Expenditures database helps retailers estimate demand for any given product in any given area. The Consumer Expenditure database...

Data Focus: Ancestry

Among the many current-year estimates we build from the American Community Survey and decennial Census is ancestry. The ACS asks the question in the following manner – “What is this person’s ancestry or ethnic origin? (For example: Italian, Jamaican,...

Data Focus: Year Structure Built

Among the many housing related variables in the AGS library, the year structure built table almost always appears on multi-page demographic reports and is an integral component of analysis in insurance and home repair. Many home repair services are based on franchise...

Modeling with Demographic Dimensions

Retail performance models have long utilized trade area demographics to explain differences in store sales, and for good reason – the relationship between the demographic characteristics of a store trade area and its performance are both obvious and well understood....