Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Small Area Demographic Estimates: The AGS Approach

The discussion of methodology is always a balancing act. At one end of the scale are users who hunger for gritty technical details that one would expect in a doctoral thesis in applied mathematics. Most prefer a short document that covers the basic underlying data...

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New Features in Snapshot

Our API, Snapshot, is always being improved. As we mentioned in our 2022 Goals post, we are making new reports and functions available. Here is just a look at everything new for Snapshot this spring. New Report Styles Our PDF reports have become popular for fast and...

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The Update Frequency Debate

How frequently should your demographics be updated? Depending on the specific creator – and there are not very many – that update can be annual, semi-annual, or quarterly. The argument goes something like this: the census is the most accurate data source, but after a...

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Do New ZIP+4 Codes Equal Growth?

Some years ago, a new player in the demographic forecasting world came onto the scene with two key points of differentiation. First, their estimates were released quarterly which somehow suggests improved accuracy. Second, their estimates are based primarily on what...

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January Round-Up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from January 2022. ABC News Small...

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Rising Heating Costs

It’s hard to ignore it: things are more expensive than they ever have been. In December, inflation hit a 40-year high of 7%, and the most vulnerable Americans are having a hard time putting food on their table and keeping their homes warm. We are paying 15.2% more for...

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