Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Minimum Wages: Harmful or Helpful?

In modern political discourse, there are often promises to help the working poor by increasing the minimum wage. In California, the recently enacted minimum wage law for fast food workers has been the subject of some discussion. Unlike most minimum wage laws which...

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Site Signature and Market Match

Earlier this year, Sites USA launched their new tool, Market Match, which uses our proprietary modeling tool Site Signature. Since they are the first platform to make this tool easily available to customers, we thought that it was time for a refresher. What is Site...

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Phoenix to Salt Lake City?

Last week we talked about the NBA and NHL finals and the spatial differences in their fan bases. With the Coyotes moving from Phoenix to Salt Lake City, we decided to look at that choice from the perspective of the potential fan base. Sports franchises have moved...

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NHL-NBA Faceoff

This week, some of the biggest events in sports occur—the NBA Finals, and the NHL Stanley Cup Finals. For the NBA, the Dallas Mavericks will take on the Boston Celtics, and in the NHL, the Edmonton Oilers face the Florida Panthers. So, who will be watching the NHL,...

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The Dispersal of Arts and Entertainment Employment

When you think about television and movie production, you are likely to think about Hollywood, California as the center of that industry. While it’s true that Los Angeles County has the highest percentage of the national labor force in arts, entertainment and...

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