Freeway Drive Time Update

The Freeway drive time engine from our sister company Applied Spatial Technology has a major data update and performance overhaul for its 2022 release. The Freeway engine has been a prominent feature on many of the major site analysis platforms since we first released...

Improved 2020 Census Geographies

The Census Bureau began the task of building a digital map base for the United States several decades ago with the development of the DIME (Dual Independent Map Encoding) files in the 1970’s. By the release of the 1990 Census, the TIGER (Topologically Integrated...

Measuring Demand

Many users of site reports tend to look most carefully at the first number which appears on the report – the estimate of the current population – as the primary indicator of the likely market size in a trade area. This is most common during the initial phase of...

Daytime Population

Many companies include something called “daytime population” as part of their standard demographic reporting when considering new sites or evaluating performance of existing sites. Many restaurants rely on the lunchtime trade as a critical element of their success....