Summer Travel

Summer is here, and with vaccine rates going up, and COVID rates going down, travel is back in full swing. You are excited to travel, and so are your customers. Understanding the demographics in your area is the most important factor to success, and that includes...

For the Love of Maps

In the last year and a half, we have shown many maps on this blog. As we tell the stories of our data, nothing can do that better than a visual. We have enjoyed creating maps to show the many variables that we have available, including environmental, crime data,...

The Return of the Discount Clothing Store

With vaccination rates going up, and infection rates declining in many parts of the country, shoppers are once again hitting their local malls and shopping centers. While some are backing away from retail, discount clothing stores like Ross and T.J. Maxx are welcoming...

Population Changes by Decade-1970 to 2020

Just this week, the Census Bureau released the long-awaited apportionment counts, and the population totals by state. We had some fun with the new data, looking at population changes since the 1970’s by block group, smoothed using a five-mile radius around each...

Reaching and Acquiring Customers in Your Market

Over the last two decades, many shoppers have abandoned traditional brick and mortar retail for the ease of internet ordering. While the internet might seem to have removed geography from the equation, this is simply not the case. More than ever, a retailer or...