Blog - Applied Geographic Solutions

Data for the Greater Good

by Elyse Menger | February 23, 2023 | Demographics, Featured, Use Cases | 0 Comments

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

by Gary Menger | October 7, 2021 | Census, Featured | 0 Comments

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

by Elyse Menger | August 5, 2021 | Featured, Use Cases | 0 Comments

In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Panorama CanAm Preview

by Elyse Menger | May 19, 2022

We’ve heard it for years: clients have wanted a neighborhood segmentation system like Panorama for Canada. One where you can take your U.S. client base, and find similar clients based on demographic likeness in Canada. Well, Panorama CanAm is the first of its kind, a...

Small Area Life Expectancy Estimates

by Elyse Menger | May 19, 2022

Life expectancy can tell you a lot about a given area. Perhaps there are environmental risk factors lowering an area’s life expectancy. In some areas, maybe an overall quality of life due to active lifestyles increases the overall life expectancy. Essentially, life...

Salt Lake City

by Elyse Menger | May 12, 2022

Once a prominent home of Native American tribes, settled by pioneers from the Mormon church and a prominent trading post during the gold rush, Salt Lake City today looks a little different than its humble beginnings. While once home to mostly LDS members, the city is...

Boise

by Elyse Menger | May 12, 2022

Sitting on the Boise River in southwestern Idaho, Boise, the capital city, is the most populated city in the state. The Boise metropolitan area, referred to as Treasure Valley, is the 76th largest metropolitan area in the country. And while that might not sound...

TractIQ Retail Gap Analysis Tool

by Elyse Menger | May 5, 2022

Social Explorer creates a new way to visualize retail demand with TractIQ. Simply type in an address, and quickly see where the opportunities are for each sector. With two report styles, you get the data that you need in the visual style that works for you and your...

Improved 2020 Census Geographies

by Gary Menger | May 5, 2022

The Census Bureau began the task of building a digital map base for the United States several decades ago with the development of the DIME (Dual Independent Map Encoding) files in the 1970’s. By the release of the 1990 Census, the TIGER (Topologically Integrated...