Quirky Geography: Commonwealth Versus State

Quirky Geography: Commonwealth Versus State

Geographic naming conventions can be delightfully quirky. The United States of America is a federation of States. Well, except for the four that aren’t because they are Commonwealths. Is there something special about Kentucky which makes it a Commonwealth rather than...
The Update Frequency Debate

The Update Frequency Debate

How frequently should your demographics be updated? Depending on the specific creator – and there are not very many – that update can be annual, semi-annual, or quarterly. The argument goes something like this: the census is the most accurate data source, but after a...

Calling out the Crickets

As a rule, we at AGS are not overly keen on the approach of talking about competitors negatively. Perhaps it is our polite Canadian heritage, where we are more likely to say that we are sorry for something we didn’t do than point fingers at the ones who did....

Santa Discovers Analytics

A few months ago, we got an interesting request. The folks at the North Pole were looking for data to keep Santa safe and improve his gift efficiency at Christmas. Personally, I have long admired Santa, both for his generosity, but also for his total disregard of...