by Elyse Menger | Feb 2, 2024 | Menger's Musings
Most of the data which is utilized in the location analytics world is collected from individuals but is disseminated in aggregated form within various geographic areas. In the first of this series, we considered the problem of the ecological fallacy – the incorrect...
by Elyse Menger | Jan 25, 2024 | Menger's Musings
Recently, we read a post on LinkedIn which, if we are honest, was really annoying to us. The post was entitled “Impact of Political Affiliation on College Enrollment Trends” ...
by Gary Menger | Nov 9, 2023 | Menger's Musings
1985 was a milestone year for me. I wrote my first site reporting system for the new Intel 386 based computers which sported a massive 640k of memory and a 10mb hard drive. The design requirements were twofold: first, that we could execute a radius report within 30...
by Elyse Menger | Sep 7, 2023 | Business Data, Menger's Musings
Understanding the patterns of change at a local level is always an important component of location research. Is the area growing or declining over time? Have there been significant shifts in the demographic makeup? How is the business landscape changing? Is overall...
by Elyse Menger | Jun 29, 2023 | Menger's Musings
There is no doubt that we live in increasingly troubled times. The news is an endless stream of negativity: crime, homelessness, drug abuse, border issues, gender politics, inflation, interest rates, and international tensions. Many of us, on both sides of the aisle,...
by Elyse Menger | Jun 22, 2023 | Menger's Musings, Product Sneak Peek
At a user conference some years ago, I was introduced by the host saying that there are two things you should never see being made – sausage and demographics. He went on to tell the audience that I wasn’t there to talk about sausage. Great introduction, especially...
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