The Return of the Discount Clothing Store

With vaccination rates going up, and infection rates declining in many parts of the country, shoppers are once again hitting their local malls and shopping centers. While some are backing away from retail, discount clothing stores like Ross and T.J. Maxx are welcoming...

Population Changes by Decade-1970 to 2020

Just this week, the Census Bureau released the long-awaited apportionment counts, and the population totals by state. We had some fun with the new data, looking at population changes since the 1970’s by block group, smoothed using a five-mile radius around each...

Reaching and Acquiring Customers in Your Market

Over the last two decades, many shoppers have abandoned traditional brick and mortar retail for the ease of internet ordering. While the internet might seem to have removed geography from the equation, this is simply not the case. More than ever, a retailer or...

Metropolitan Changes by Decade

Last week, we looked at the population change over the last 50 years. This week, we are looking at the metro level change by decade, from 1970 to 2030 (projected). We see some interesting patterns emerge in the maps. It seems as if metropolitan areas have fads and...

Rural American Diversity

The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and...