Metropolitan Changes by Decade

Last week, we looked at the population change over the last 50 years. This week, we are looking at the metro level change by decade, from 1970 to 2030 (projected). We see some interesting patterns emerge in the maps. It seems as if metropolitan areas have fads and...

Rural American Diversity

The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and...

Bilingual Households

As our society becomes more diverse, there are many households where English is not the primary language spoken at home. For advertisers, marketers, and even with site selection, looking at these data variables can prove to be crucial to your plans. Using current year...

Vaccines in America: Acceptance and Skeptics

Over the last few years, vaccines have become more and more controversial across the U.S. On the verge of a new vaccine for COVID-19, we looked at those that are most likely to go out and get a new vaccine, and those that are more skeptical. For the data, we looked at...

Private vs. Public School Attendance

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....