Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Understanding the 2020 Census: Differential Privacy

The United States census has always required that its respondents cannot be identified from any tabulation published during the lifetime of those respondents. Over time, the level of geographic detail published by the Census Bureau has been greatly enhanced – with the...

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Spatial Analysis: Diversity and Segregation

There has been much discussion in recent years extolling the virtues of ethnic diversity in cities, especially as it relates to the richness of urban life. Metropolitan areas like New York, Chicago, and Los Angeles offer a richness of diverse cultural and culinary...

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Census Delay

While the 2020 Census is well under way with online and mailed responses, COVID-19 has put a halt to the in-person work that needs to happen in order for the Census to be completed. Of course, the health and safety of Census employees is more important than completing...

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Snapshot: Trade Areas Done Right

Earlier this year, we introduced you to our new API, Snapshot, an interface which delivers data on demand for use in a wide range of analytics applications. Snapshot has been loaded with the latest 2020A data release with over 6700 built-in variables and the ability...

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Food Deserts and Retail Gap

Access to fresh, healthy and affordable food is a problem for many low-income Americans. In some neighborhoods, the closest supermarket could be miles away. Those that don’t have transportation, or are low-income, may only have a local store to shop at, where prices...

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COVID-19: Mortgage Risk and More Data Resources

We started wondering this week about some of the potential impacts if the now substantial unemployment persists after the stay at home orders are lifted. One possible effect is on mortgage defaults, and we created a crude index of risk based on a simple multiplication...

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