Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Measuring Demand

Many users of site reports tend to look most carefully at the first number which appears on the report – the estimate of the current population – as the primary indicator of the likely market size in a trade area. This is most common during the initial phase of...

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March 2022 Round-up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from March 2022. Safegraph The team...

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The NCAA Needs a Geographer

If you’ve been watching March Madness, then you may have noticed that there is something absolutely mad about the tournament. They section the tournament into four regions: West, East, South and Midwest. As geographers, we encourage this strategy. But how they come up...

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Spring Break Travel

It’s that time of year, when everyone seems to get an itch to go to the beach, go skiing, or go see family just to get out of the house. Spring Break is back, and maybe bigger than ever. According to a survey by Vacasa, a travel website, 56% of Americans are planning...

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Daytime Population

Many companies include something called “daytime population” as part of their standard demographic reporting when considering new sites or evaluating performance of existing sites. Many restaurants rely on the lunchtime trade as a critical element of their success....

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Baltimore

Baltimore, Maryland, was settled in 1661 by European colonists. Once a major center for flour trade due to innovations in processing and development in the milling process, then the city that developed the first printing press and newspaper, the Baltimore of today is...

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