Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Creating New Data: Gentrification

At a user conference some years ago, I was introduced by the host saying that there are two things you should never see being made – sausage and demographics. He went on to tell the audience that I wasn’t there to talk about sausage. Great introduction, especially...

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In Memoriam-Kenneth E. Needham

It is with great sadness that we report the recent passing of Ken Needham. After receiving an undergraduate and graduate degree, Ken went on to serve the Army in Military Intelligence at the Pentagon before becoming one of the founding partners of Urban Decision...

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Beaches and Bridges

Some of the best summer beach vacation spots are also known for summer traffic. Friday night coming in, Sunday afternoon going out to be home in time for work on Monday. On the Atlantic coast, it seems that the best beach towns are located on offshore barrier islands,...

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Curb Your Enthusiasm

The Census bureau finally released the repeatedly delayed Demographic Profile and Demographic and Housing Characteristics File (DHC). Within hours of the release, our LinkedIn feeds were littered with maps and short commentaries, most without any acknowledgement that...

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Using segmentation in branch analysis

A common practice in financial services and retail is branch analysis. The aim is to understand the profile of customers using that branch; also, the profile of the “market”, i.e., trade area of the branch, to assess potential and prospecting opportunities. The case...

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