Snapshot Analytic Tools For Site Models

Last week we discussed using simple regression models for site performance models using our Demographic Dimensions database in order to reduce problems of multicollinearity. Often, the software that is used to ‘run the model’ are poorly integrated and may even require...

Modeling with Demographic Dimensions

Retail performance models have long utilized trade area demographics to explain differences in store sales, and for good reason – the relationship between the demographic characteristics of a store trade area and its performance are both obvious and well understood....

Cubit Planning

Over ten years ago, I was complaining to my friend, Anthony, how painful it was to pull Census demographic data for engineering projects. Anthony said that he could build a tool to automate this painful task. We partnered up and used seed funding from a local...

Spatial Patterns of College Students and Graduates

August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...

FAQ: CrimeRisk

The CrimeRisk score for my area is 208. What does that actually mean? CrimeRisk scores are indexed to the national level, which is given a score of 100. A value of 100 for a local area means that its expected risk is about equal to the national average. A score of 200...