A Demographer’s Guide to Trick-or-Treating

Halloween: a sacred night for children everywhere. Halloween as a child consisted of trick-or-treating with my brothers in our neighborhood and then spending hours in the living room trading candy with each other while my parents begrudgingly handed out candy to the...

Data Delivery Done Right

Is your demographics provider stuck in the past? Still sending out the same database to everybody on a pre-historic physical platter which makes your otherwise despondent DVD reader feel remotely loved? These strange looking platters are interesting if you are a...

Sneak Peek: Wildfire Risk

Wildfires are an annual major risk in most areas of the western United States, and while large fires often burn in the rugged and generally unpopulated mountainous areas, the combination of dry conditions, heat, and winds can often lead to major disasters along what...

Private vs. Public School Attendance

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....

Interpretation of 100 Based Indexes

Indexes are widely used in geodemographics, because they provide an easy embedded reference point which is the national average. At AGS, we use indexes for – CrimeRisk WeatherRisk QuakeRisk Absolute values are not necessarily meaningful to the user. Indexes are also...