Using segmentation in branch analysis

A common practice in financial services and retail is branch analysis. The aim is to understand the profile of customers using that branch; also, the profile of the “market”, i.e., trade area of the branch, to assess potential and prospecting opportunities. The case...

May Round Up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from May 2023. Michelle Tan Real...

2023 Car Market Demographics

If you are in the market for a car, or have been in the last few years, you know that buying or leasing a vehicle these days comes at a steep cost. In fact, new car prices are up 24% since the start of the pandemic. What does that mean? We are holding onto our cars...

Boston Religious Affiliation

When you think about Boston stereotypes, you likely think about Boston as being home to many Catholic people. This isn’t without merit—Boston is in the top 50 of all metropolitan areas for Catholic residents – 4th for metro areas with more than 1M residents – and is...