Business Demographics: Data Sources and Methodology Matter
A comprehensive site analysis should go beyond residential demographics to include the demographics of the businesses in the area, since for many retailers and most restaurants the employees at local businesses contribute significantly to locational success. For...
Hybrid Weather Risk
No matter where you live, there is some kind of weather related natural disaster that can affect you and your home. For some of the country, there may actually be more than one weather risk. April typically means spring has arrived, though tell that to those that are...
COVID-19 Resources
During these uncertain times, data people do, well, what data people do: look for more data. We gather, collect, and analyze all the data that we can find. It comforts us, and it helps us ask the tough questions. We have been sharing what we can, specifically sharing...
Panorama: Because location still matters.
Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions created a truly location-centric segmentation system, Panorama. Building on and integrating...
Unemployment Data Now Available for Download
A few weeks ago, in a blog post entitled Flattening the Economy, we looked at the likely effects of the COVID-19 shutdown on unemployment in several major cities. In the two weeks since then, those seeking unemployment insurance in the U.S. hit 10 million claims and...
20A Release: MRI Dataset Updates
The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...
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