Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

The Dog Days of Summer

We’ve all heard the phrase “the dog days of summer”. But where did this phrase come from? We use the phrase to refer to those hot and humid days of mid-summer, but it originates from ancient Greek culture. It was related to the rising of the star system Sirius, which...

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Cubit Planning

Over ten years ago, I was complaining to my friend, Anthony, how painful it was to pull Census demographic data for engineering projects. Anthony said that he could build a tool to automate this painful task. We partnered up and used seed funding from a local...

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The Purpose of Analytics

Many years ago, the company I worked for produced a business/daytime population report for radius studies. We did not have a complete business list but rather used the County Business Patterns which provides unedited (dirty) data at the ZIP code level only (not...

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Spatial Patterns of College Students and Graduates

August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...

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FAQ: CrimeRisk

The CrimeRisk score for my area is 208. What does that actually mean? CrimeRisk scores are indexed to the national level, which is given a score of 100. A value of 100 for a local area means that its expected risk is about equal to the national average. A score of 200...

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Distance Weighted Panorama Profiles

Last week, we introduced distance weighting to trade area analysis to show the value of understanding the internal patterns within a trade area. Here we use a similar concept and apply it to the common practice of building a customer profile using Panorama...

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