Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

25 Years of AGS- Gary’s Perspective

Like many companies, Applied Geographic Solutions was born of a combination of necessity and entrepreneurial drive. The necessity came about because the company I worked for at the time – Urban Decision Systems – was sold at the end of 1995. The preferred buyer was...

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Dashboards, Surrogates and Wonky Gauges

If I were to ask people what their car dashboard gauge labelled “Speed” measures, all but that annoying engineer with the pocket protector would say, duh, the speed of the car. Obviously. But they would be wrong. The speedometer measures the rotation speed of the...

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Reaching and Acquiring Customers in Your Market

Over the last two decades, many shoppers have abandoned traditional brick and mortar retail for the ease of internet ordering. While the internet might seem to have removed geography from the equation, this is simply not the case. More than ever, a retailer or...

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Updated MRI Data For 21A Data Release

As many of you know, the recent convergence of the MRI and Simmons surveys will result in significant changes over the coming years. Over the years, we at AGS have worked with both companies using Panorama and other segmentation systems and we eagerly look forward to...

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March Round-Up

At the end of each month, the AGS team takes a look back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from March 2021. OpenStreetMap...

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ALTADATA Announces New Partnership with AGS

ALTADATA Insights, Inc. (ALTADATA), a cloud-based data and insights marketplace, is proud to announce a new partnership with Applied Geographic Solutions, Inc. (AGS). Through this partnership, AGS will make their demographics, spending, crime, and other data products...

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