Distance Weighted Panorama Profiles

Last week, we introduced distance weighting to trade area analysis to show the value of understanding the internal patterns within a trade area. Here we use a similar concept and apply it to the common practice of building a customer profile using Panorama...

Vacation Preferences

Typically, summer months are filled with family fun, and usually, it is the most popular time to go on vacation. Of course, this year is anything but typical. We wanted to look at vacation preferences for a typical year. Where do people go? Are they truly going on...

Freeway Drive Time Enhancements: Resolution Levels

In addition to the expansion to global coverage and a much expanded road classification, Freeway now supports multiple levels of resolution. The original model included only two resolution levels – normal and detailed – which were at the 500’ and 2500’ grid levels.  ...

Understanding Race and Hispanic Origin

One of the most common questions we get asked is normally phrased as an accusatory statement – “Your data must be wrong, because when I add together the population by race plus the Hispanic population, the number is too big and doesn’t even match the total...