The Behavior & Attitudes database is a collection of modeled variables that are intended to complement and simplify the main Consumer Behavior MRI database by focusing on those key attitudes and behavioral characteristics that drive consumer behavior and lifestyles in general. This year, the database will receive a large update nearly doubling the total number of variables.
The data consists of approximately 420 variables which have been classified into some key behavioral groupings, and each has been given a label which describes the behavior. Examples of such labels include ‘Cowboy Style’, ‘Junk Food Averse’, ‘Barflies and Clubbers’, ‘Gearheads’ and ‘Nose to the Grindstone’. With the 2023A update, there will be about 750 variables. Many categories, including financial behaviors, leisure activities, lifestyles, media variables and additional pet variables. The overall groupings are:
- Fashion styles
- Financial attitudes
- Food and beverage attitudes
- Health and fitness attitudes
- Home
- Lifestyle and leisure
- Media styles
- Technology styles
- Pets
- Shopping attitudes and style
- Sports fans
- Travel attitudes and behaviors
- Values
- Vehicle style and behavior
The map below shows one of the new variables in the Birmingham metro area. As travel picks back up after the pandemic, where are people going? The population of Birmingham shows a mix of people who prefer domestic over international travel.
Many different industries can benefit from using Behaviors and Attitudes in conjunction with our Estimates and Projections database. Those looking for tenants can use Behaviors and Attitudes to identify holes in the market and incentivize new stores with the knowledge that their niche fills a demand in the consumer base. Retailers can use the data to optimize stock for local clientele. Marketers can benefit from this data to understand the rationale behind the behaviors of current and future clients.
Users of this longtime favorite database will greatly benefit from its expansion, coming next month.