MRI Consumer Behavior Profiles
Lifestyle And Media Habits Meet Geography
The MRI Consumer Behavior Profiles connect what people do with where they live, giving you a behavioral lens on location-based decision-making.
Built from MRI-Simmons’ 2022–2023 Doublebase survey and modeled using AGS’s proprietary Panorama segmentation framework, this dataset estimates consumer preferences, media habits, shopping behavior, and product ownership at the neighborhood level.
Whether you’re designing campaigns, evaluating sites, or modeling demand, these insights power better outcomes—geographically and behaviorally.
What’s Included
- 1,800+ lifestyle, media, and product indexes modeled to the block group level
- Derived from MRI-Simmons’ 2022–2023 Doublebase® national survey
- Modeled using Panorama segmentation for geographic precision
- Includes purchasing, media, food, tech, financial, health, and leisure indicators
- Fully documented with category guides and support
Built for Industry
Retail & Franchise
Tailor product mix and promotions to match local lifestyle and brand preferences for each trade area.
Grocery
Understand food purchasing trends, health priorities, and household meal routines at a neighborhood level.
Healthcare & Wellness
Target outreach based on wellness attitudes, health behaviors, and insurance coverage patterns.
Media & Advertising
Plan omnichannel campaigns aligned with platform usage, media trust, and content preferences.
Financial Services
Segment by banking habits, credit card use, and financial planning indicators for precision marketing.
Restaurants & QSR
Analyze dining habits, takeout behavior, and restaurant affinity to guide location and marketing strategies.
Methodology
MRI Consumer Behavior Profiles are derived from the MRI-Simmons Doublebase® survey and modeled using AGS’s Panorama segmentation system.
Each survey respondent is geocoded and matched to a Panorama segment, allowing AGS to build an average profile of consumer behavior for each of the 68 Panorama segments.
These segment-level averages are then applied to all U.S. block groups using AGS’s Synthetic Household framework. The result is a detailed, modeled estimate of how likely households in any given neighborhood are to engage in specific behaviors.
Documentation & Support
AGS provides extensive support and transparency for the MRI profiles dataset:
- Complete variable glossaries with category groupings
- Methodology explanation and modeling framework
- Integration support for GIS and business intelligence platforms
- Dedicated support team based in the US