by Elyse Menger | Aug 20, 2020 | Snapshot API
Last week we discussed using simple regression models for site performance models using our Demographic Dimensions database in order to reduce problems of multicollinearity. Often, the software that is used to ‘run the model’ are poorly integrated and may even require...
by Elyse Menger | Jul 23, 2020 | Product Sneak Peek, Snapshot API
Most of the simple site selection methods pioneered several decades ago are still widely used despite their known shortcomings. We all know fully well that the probability that a resident will be a customer is much higher if that customer lives one mile away than if...
by Elyse Menger | Jul 2, 2020 | Snapshot API
A significant problem with using administrative districts for mapping results from the great discrepancies in their physical size and shape. For example, counties in the eastern United States tend to be small and regular, but the further west you get, the larger and...
by Elyse Menger | Jun 18, 2020 | Snapshot API
I was a skinny kid. I remember hearing over and over at the pediatrician’s office that for my age I was “in the 10th percentile” for weight and perhaps my parents ought to consider feeding me once in a while. Standardized athletic tests. Same thing. In the 10th...
by Elyse Menger | May 7, 2020 | Snapshot API
Earlier this year, we introduced you to our new API, Snapshot, an interface which delivers data on demand for use in a wide range of analytics applications. Snapshot has been loaded with the latest 2020A data release with over 6700 built-in variables and the ability...
by Elyse Menger | Apr 2, 2020 | Snapshot API
Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of...
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