Bilingual Households

As our society becomes more diverse, there are many households where English is not the primary language spoken at home. For advertisers, marketers, and even with site selection, looking at these data variables can prove to be crucial to your plans. Using current year...

Vaccines in America: Acceptance and Skeptics

Over the last few years, vaccines have become more and more controversial across the U.S. On the verge of a new vaccine for COVID-19, we looked at those that are most likely to go out and get a new vaccine, and those that are more skeptical. For the data, we looked at...

Private vs. Public School Attendance

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....

Spatial Patterns of College Students and Graduates

August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...

Vacation Preferences

Typically, summer months are filled with family fun, and usually, it is the most popular time to go on vacation. Of course, this year is anything but typical. We wanted to look at vacation preferences for a typical year. Where do people go? Are they truly going on...