Food Insecurity

Talk to friends, watch the news, or log into your favorite social media app, and it’s hard to not hear the chatter about the price of groceries, especially eggs. Sure, everything is more expensive than ever before, and where you often feel it is in your everyday...

Demographic Shifts: Median Age

It shouldn’t be a surprise to anyone that the American population is getting older. The average number of children born to women of childbearing age has been falling steadily, and the distribution of population by age most certainly shows this: The percentage of the...

Weather Impacts to NFL Games

A few weeks ago, the San Francisco 49ers played the Buffalo Bills in an epic game after Highmark stadium was buried in 2 feet of snow. The snow was so heavy before the game that they paid fans $20 an hour to shovel snow inside the stadium to get it ready. Obviously,...

Worth A Thousand Words?

If the purpose of a site report is to convey an understanding of trade area demographics, it only makes sense that maps were soon included. Even cut-and-paste topographic maps, with hand drawn radii, brought the numbers on the page to life. The early attempts at...

iPhone vs. Android

This week, Apple held their annual keynote event and announced the latest release of iPhone 16 and 16 Max. Nationwide, it is no secret who is winning the iPhone versus Android (Google phone) competition. Using our Behaviors and Attitudes database, we know that there...

Tech Growth

The 21st Century has been marked by technological improvements, from the creation of the smartphone to promising developments in artificial intelligence. It is no surprise that the labor force in technological sectors has grown along with these improvements. Where are...