Does Money Make You Happy?

In the Panorama segmentation system, the most affluent segments are assigned to the lowest numbers with 01 One Percenters holding the top spot for affluence. Does money translate into happiness, or at least a better quality of life? To answer that question, we...

Daytime Population

Many companies include something called “daytime population” as part of their standard demographic reporting when considering new sites or evaluating performance of existing sites. Many restaurants rely on the lunchtime trade as a critical element of their success....