by Elyse Menger | Feb 9, 2023 | Current Events, Demographics
This weekend, the Kansas City Chiefs will take on the Philadelphia Eagles in Super Bowl LVII. But who is watching? Who are the fans? And where do they live? First, let’s look at sports fans across the board. Using the 2021 MRI-Simmons Doublebase survey, we added...
by Elyse Menger | Jan 26, 2023 | Current Events, Demographics
We’ve heard about students using AI tools to help them write essays for university with varying degrees of success. So we wondered—could ChatGPT write the AGS blog? We asked the ChatGPT bot to write an essay on using demographics for retail site selection, which you...
by Gary Menger | Dec 8, 2022 | Demographics, Quality of Life
In the Panorama segmentation system, the most affluent segments are assigned to the lowest numbers with 01 One Percenters holding the top spot for affluence. Does money translate into happiness, or at least a better quality of life? To answer that question, we...
by Gary Menger | Apr 14, 2022 | Current Events, Demographics, Menger's Musings
One of the most noted trends during the COVID years has been the explosion in people working from home. In the early part of the pandemic, anybody who could possibly work from home was required to do so, especially if they weren’t deemed to be essential. Manhattan...
by Gary Menger | Mar 24, 2022 | Demographics, Maps
Many companies include something called “daytime population” as part of their standard demographic reporting when considering new sites or evaluating performance of existing sites. Many restaurants rely on the lunchtime trade as a critical element of their success....
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