Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Super Bowl Fans

This weekend, the Kansas City Chiefs will take on the Philadelphia Eagles in Super Bowl LVII. But who is watching? Who are the fans? And where do they live? First, let’s look at sports fans across the board. Using the 2021 MRI-Simmons Doublebase survey, we added...

Does Money Make You Happy?

In the Panorama segmentation system, the most affluent segments are assigned to the lowest numbers with 01 One Percenters holding the top spot for affluence. Does money translate into happiness, or at least a better quality of life? To answer that question, we...