Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Unemployment Data Now Available for Download

A few weeks ago, in a blog post entitled Flattening the Economy, we looked at the likely effects of the COVID-19 shutdown on unemployment in several major cities. In the two weeks since then, those seeking unemployment insurance in the U.S. hit 10 million claims and...

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20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

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Mapping COVID-19 Risks

While precise data on the COVID-19 crisis are rather difficult to come by, and are often of rather suspect quality, there are some things that we seem to have learned. The virus is likely considerably more contagious than your typical seasonal flu, with steeply rising...

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Snapshot Benchmarks

Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of...

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Flattening the Economy

A black swan event. We have all heard of it, but who could have imagined that the black swan would be a virus running amok, having graciously been given free airline tickets to a globally connected economy. Obviously, nobody saw this coming. On the plus side, we have...

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