The Purpose of Analytics
Many years ago, the company I worked for produced a business/daytime population report for radius studies. We did not have a complete business list but rather used the County Business Patterns which provides unedited (dirty) data at the ZIP code level only (not...
Spatial Patterns of College Students and Graduates
August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...
FAQ: CrimeRisk
The CrimeRisk score for my area is 208. What does that actually mean? CrimeRisk scores are indexed to the national level, which is given a score of 100. A value of 100 for a local area means that its expected risk is about equal to the national average. A score of 200...
Distance Weighted Panorama Profiles
Last week, we introduced distance weighting to trade area analysis to show the value of understanding the internal patterns within a trade area. Here we use a similar concept and apply it to the common practice of building a customer profile using Panorama...
Introducing Distance Adjusted Trade Areas
Most of the simple site selection methods pioneered several decades ago are still widely used despite their known shortcomings. We all know fully well that the probability that a resident will be a customer is much higher if that customer lives one mile away than if...
Vacation Preferences
Typically, summer months are filled with family fun, and usually, it is the most popular time to go on vacation. Of course, this year is anything but typical. We wanted to look at vacation preferences for a typical year. Where do people go? Are they truly going on...
Get Started
Email us to find a reseller, or learn more about our data products.
