Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Food Deserts and Retail Gap

Access to fresh, healthy and affordable food is a problem for many low-income Americans. In some neighborhoods, the closest supermarket could be miles away. Those that don’t have transportation, or are low-income, may only have a local store to shop at, where prices...

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COVID-19: Mortgage Risk and More Data Resources

We started wondering this week about some of the potential impacts if the now substantial unemployment persists after the stay at home orders are lifted. One possible effect is on mortgage defaults, and we created a crude index of risk based on a simple multiplication...

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Hybrid Weather Risk

No matter where you live, there is some kind of weather related natural disaster that can affect you and your home. For some of the country, there may actually be more than one weather risk. April typically means spring has arrived, though tell that to those that are...

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COVID-19 Resources

During these uncertain times, data people do, well, what data people do: look for more data. We gather, collect, and analyze all the data that we can find. It comforts us, and it helps us ask the tough questions. We have been sharing what we can, specifically sharing...

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Panorama: Because location still matters.

Building on over three decades of experience in the creation and use of geodemographic segmentation systems in both Canada and the United States, Applied Geographic Solutions created a truly location-centric segmentation system, Panorama. Building on and integrating...

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