Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Private vs. Public School Attendance

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....

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Interpretation of 100 Based Indexes

Indexes are widely used in geodemographics, because they provide an easy embedded reference point which is the national average. At AGS, we use indexes for – CrimeRisk WeatherRisk QuakeRisk Absolute values are not necessarily meaningful to the user. Indexes are also...

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Snapshot Analytic Tools For Site Models

Last week we discussed using simple regression models for site performance models using our Demographic Dimensions database in order to reduce problems of multicollinearity. Often, the software that is used to ‘run the model’ are poorly integrated and may even require...

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Modeling with Demographic Dimensions

Retail performance models have long utilized trade area demographics to explain differences in store sales, and for good reason – the relationship between the demographic characteristics of a store trade area and its performance are both obvious and well understood....

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The Dog Days of Summer

We’ve all heard the phrase “the dog days of summer”. But where did this phrase come from? We use the phrase to refer to those hot and humid days of mid-summer, but it originates from ancient Greek culture. It was related to the rising of the star system Sirius, which...

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Cubit Planning

Over ten years ago, I was complaining to my friend, Anthony, how painful it was to pull Census demographic data for engineering projects. Anthony said that he could build a tool to automate this painful task. We partnered up and used seed funding from a local...

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