Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

A Demographer’s Guide to Trick-or-Treating

Halloween: a sacred night for children everywhere. Halloween as a child consisted of trick-or-treating with my brothers in our neighborhood and then spending hours in the living room trading candy with each other while my parents begrudgingly handed out candy to the...

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Meet the Team: Elyse

As we work through the team introductions, it is time to introduce myself, the person behind the weekly newsletter and all things marketing for AGS. Apologies if you hate my writing, or think our articles are silly or offensive. Though I promise you, Gary wrote those...

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Rural American Diversity

The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and...

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Non-Family Households: What Are They?

Dear AGS Data Support, What is the difference between a non-family household and a family household? Family Matters in Maryland   Dear Matters, Plain and simple, a non-family household is not a family household. Let us break that down further. We break the...

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The Scourge of GPS

Once upon a time, the average person had a modicum of geographic awareness. Most had a Thomas Guide or Rand-McNally atlas on the back seat of the car. To navigate you had to understand the concept of multi-level spatial tiling (using the index) and compass directions,...

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Immigration and COVID-19

The United States has always been a nation of immigrants. While the annual numbers have fluctuated dramatically, a peak of 1.8 million people were admitted as lawful permanent residents in 1991, and in most years of the last decade, the number has averaged around 1...

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