From Viral to Viable: Using Demographic and Social Data to Fuel Trend-Based Retail
TikTok has made trends an inevitable part of being on social media. Depending on the niche your algorithm thinks you are most likely to identify with, you could be shown a variety of things. Into fashion? Your feed is likely full of slightly scary looking, so ugly...
How to Explain Complicated Data Terms to Your Non-Technical Coworkers Without Screaming
We’ve all been there. You're elbow-deep in a regression model with a side of spatial interpolation, when someone from marketing leans over and says: “Quick question—what’s the difference between psychographics and demographics again? And could you explain it like you...
Mapping Our Biases
After five and a half years of our newsletter, with about 250 issues published and hundreds of maps, we realize that we are frequently but inadvertently showing our biases on what places we should map. It’s not that we don’t like Columbus, Ohio. It’s a fine place. But...
July 2025 Round-up
At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from July 2025. CBRE A mall shakeup...
Data on Demand
Demographic and consumer data is often just one of a wide range of data elements which must be brought together to undertake a modern location analysis. And while the toolkits for managing and analyzing the data are increasingly available – often at minimal cost –...
Partner Spotlight: Unlocking Safer Site Selection with CrimeRisk.ai
We’re thrilled to announce a new channel partner: CrimeRisk.ai, an innovative provider of environmental and crime data that helps clients make smarter, safer, and more strategic decisions. Their goal is simple: to deliver unlimited, on-demand crime and environmental...
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