Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

January 2025 Round-up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from January 2025. LA Times During...

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The Big Disconnect

January always sees a surge of people going to the gym, starting new fitness classes, clean eating and even home fitness routines. New year, new me rings true for a lot of people, but who are these resolution setters? And what does this data reveal about surveys?...

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The Geography of Social Media Platforms

This week’s will it, won’t it TikTok drama had us thinking… what is America’s favorite social media platform? Will we all survive without the latest social obsession if in fact it does eventually go away? The numbers might surprise you given the commotion over this...

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Meet Alex

We are pleased to announce that we have hired Alex Burdsall as a Spatial Data Scientist. Alex brings a unique background to AGS, with eight years of experience in film and video production before transitioning into data-driven roles for the last seven years. He earned...

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Southern California Wildfire Risk

Last week, a series of devastating fires broke out in the Los Angeles area when unusually strong late-season Santa Ana winds combined with plentiful dry fuel to create the ideal conditions for disaster. Santa Ana winds are most common during the late fall but can...

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What’s on Tap for 2025

In our never-ending quest to provide the highest possible quality and range of demographics, we have a busy year ahead of us. Most of our efforts are focused on continuing to integrate parcel, address, and dwelling level data into our core demographic estimates. Along...

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