Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Santa’s Logistics Nightmare

We are all familiar with the supply chain and logistics issues that accompanied the pandemic, but few businesses have endured as much as Santa Claus. As you know, business is highly seasonal, with every customer – even those who purport to not believe in him –...

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Looking for Love in All the Right Places

It’s the holiday season, and many Americans will get caught in the 24/7 marathon that is Hallmark Christmas movies. The premise of every movie is the same: small town girl comes home to save their family business and reunites with high school flame. In fact, last...

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Health Insurance Coverage

With our 2023B release, we added new variables on health insurance coverage. These variables will prove invaluable for urgent care site selection, insurance marketing and more. We have not only the various types of insurance you can have—employer-based, direct...

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Young, Unemployed, and Uneducated

The American Community Survey reports detailed labor force status by sex and age, and we recently added these tables to our annual demographic update set. While unemployment at any age is important, it is particularly problematic for young workers who struggle to...

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Evaluating Retail Chain Risk Profiles

We recently asked our friends at ChainXY (www.chainxy.com) for the location data on selected retail chains in Texas in order to undertake some comparative analysis of the site signatures and risk profiles of each. The locational strategies of each retail chain have...

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Jewish Population in Canada and the US

Hanukkah starts this week, and Jewish people across the world will celebrate the holy holiday. Jewish people represent less than 1% of the population in both the United States and Canada, but that can mean different things, as you can be ethnically Jewish, religiously...

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