Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

2024A Release Overview

The AGS 2024A data release is now available. Here are the highlights that you will find in the new release. Many of the AGS data are available natively at the block level. Block level output of other datasets is handled by disaggregation techniques using the AGS block...

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Summer at the Lake

Tourism can have significant impacts on retail sales, especially those related to convenience goods and food services. Over the years, many retail models have been built that use only the demographics of local residents while ignoring entirely the impacts that...

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Panorama 2.0

In 2015, we released the first version of Panorama, which found its home amongst the elite geo-demographic segmentation systems. As good as Panorama 1.0 was, after nearly a decade it was due for a fresh coat of paint. Ten years ago, most of our modeling was done at...

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Panorama and MRI-Simmons Update

Each year, MRI-Simmons conducts their annual “doublebase” survey, which we use as a data source in a variety of databases but most notably in Panorama. This year with the 2024A release, not only is Panorama getting some improvements through this enhanced survey, it is...

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April Round-up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from April 2024. Sites USA Market...

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