Data for the Greater Good

What makes data and statistical analysis wonderful is the ability to optimize your research or business and take it to the next level. But what about using data to optimize non-profit organizations and enhance the work that they do? A little data can go a long way to...

Dealing with the 2020 Census

A tremendous effort in the analytics world is devoted to the task of data preparation and cleansing. Data exchanges refer to ‘curated’ data, which suggests that the suppliers of that data have gone to the trouble of estimating missing fields, reigning in outliers, and...

Optimizing Online Ads with Data

  In the years since “big data” became a term, the scope of what data can do to enhance your business has changed and evolved. If you own a business, you likely are paying for some kind of online advertising. Google Ads, social media advertising, and any other...

Data Scientists in NYC: A Recap of SDSC25

Last week, we sent two of our data scientists, Matt Needham, Senior Vice President and Chief Demographer, and Thomas Cannon, Senior Data Scientist, to CARTO’s Spatial Data Science Conference 2025 (SDSC25) in NYC. Below is an account from Matt about the conference,...

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New Demographic Variables For 2025B

We recently had one of our channel partners ask us for some pretty detailed income statistics for renter households, and renter households by age. We have for many years produced a series of income tables by householder age, but don’t recall being asked for these...

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Comparing Privacy Disclosure Methods

We have focused on the disclosure avoidance techniques used by the United States for the 2020 census a great deal over the past few years. Given our expansion a few years ago into Canada and our coming expansion into Mexico, it is useful to compare the disclosure...

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Building Small Area Demographics in 2025

Predicting where cities will grow has always been part science, part art. It wasn’t long ago that new ZIP+4 codes were considered, at least by some, a reliable indicator of growth. While some demographic providers still use this as their one key metric in their...

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