Site Signature and Market Match

Earlier this year, Sites USA launched their new tool, Market Match, which uses our proprietary modeling tool Site Signature. Since they are the first platform to make this tool easily available to customers, we thought that it was time for a refresher. What is Site...

Phoenix to Salt Lake City?

Last week we talked about the NBA and NHL finals and the spatial differences in their fan bases. With the Coyotes moving from Phoenix to Salt Lake City, we decided to look at that choice from the perspective of the potential fan base. Sports franchises have moved...

NHL-NBA Faceoff

This week, some of the biggest events in sports occur—the NBA Finals, and the NHL Stanley Cup Finals. For the NBA, the Dallas Mavericks will take on the Boston Celtics, and in the NHL, the Edmonton Oilers face the Florida Panthers. So, who will be watching the NHL,...

May 2024 Round-up

At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from May 2024. Gbbis The team at...