by Elyse Menger | Aug 7, 2025 | Demographics
TikTok has made trends an inevitable part of being on social media. Depending on the niche your algorithm thinks you are most likely to identify with, you could be shown a variety of things. Into fashion? Your feed is likely full of slightly scary looking, so ugly...
by Elyse Menger | Aug 7, 2025 | Menger's Musings
We’ve all been there. You’re elbow-deep in a regression model with a side of spatial interpolation, when someone from marketing leans over and says: “Quick question—what’s the difference between psychographics and demographics again? And could you explain it...
by Elyse Menger | Jul 31, 2025 | Maps
After five and a half years of our newsletter, with about 250 issues published and hundreds of maps, we realize that we are frequently but inadvertently showing our biases on what places we should map. It’s not that we don’t like Columbus, Ohio. It’s a fine place. But...
by Elyse Menger | Jul 31, 2025 | Monthly Round-Ups
At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from July 2025. CBRE A mall shakeup...
by Elyse Menger | Jul 24, 2025 | Snapshot API
Demographic and consumer data is often just one of a wide range of data elements which must be brought together to undertake a modern location analysis. And while the toolkits for managing and analyzing the data are increasingly available – often at minimal cost –...
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