About AGS

Geographic Data Backed By People Who Know It Best

Applied Geographic Solutions (AGS) is a leader in demographic and geographic data modeling. Since 1996, we’ve helped organizations—from startups to global firms—make better decisions using data they can trust and understand.

We don’t just provide variables. We provide insight—and we stand behind it.

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Built for Confidence

We know what’s at stake when you rely on data to drive real-world outcomes. That’s why AGS was built to deliver high-performance datasets, transparent methodology, and the kind of support that turns clients into long-term partners.

Whether you’re running batch models or powering a national platform, you deserve data that scales, integrates, and holds up under scrutiny.

Modeled for the Real World

Our datasets are carefully designed for internal consistency, spatial continuity, and long-term usability. 

We don’t rely on black-box predictions or vendor-locked delivery systems. Instead, we offer clarity at every step with full documentation, open formats, and expert guidance when you need it.

A Team That Knows the Work

AGS is led by seasoned modelers and analysts with decades of experience building and maintaining complex geospatial data. 

You’ll never be routed through layers of disconnected support. 

Instead, you’ll get help from people who understand what you’re building and why it matters.

What We Deliver

  • Over 60000 modeled attributes
  • U.S. and Canada coverage at detailed geographic levels
  • Core demographic packages and advanced data portfolios
  • Real-time access via Snapshot API
  • Custom delivery and integration support
  • Documentation that actually explains the model
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Meet the team

Gary Menger

President & Founder

Gary is the founder and president of AGS and has been an innovator in geospatial analysis for more than four decades. His expertise spans demographics, segmentation, retail modeling, and software development, all of which continue to shape AGS’s industry-leading data solutions.

Matt Needham

Senior Vice President & Chief Demographer

Matt has been refining demographic and mapping data since the late 1990s and joined AGS in 2010. As Senior Vice President and Chief Demographer, he combines decades of experience with a lifelong passion for the field, transforming complex datasets into reliable, decision-ready insights for clients.

Mike Christenson

Senior Vice President

After many years on the application side of the industry with a longtime AGS channel partner, Mike joined the team in 2022 as Senior Vice President. He plays a pivotal role in expanding AGS’s channel partner network into new vertical markets, strengthening the company’s position in core sectors, and guiding the technical team as AGS continues to grow its database offerings.

Elyse Robinson

Vice President

Elyse joined AGS in 2020, bringing a strong background in digital fundraising to her role as head of marketing while also leading key administrative functions. She holds a degree in Communication Studies with a minor in Geography, a combination that fuels her passion for connecting maps, marketing, and storytelling. At AGS, Elyse focuses on finding innovative ways to share the power of data through compelling narratives.

Oscar Zaragoza

Director of Customer Success

With nearly 30 years of industry experience, Oscar joined AGS in 2022 and brings a wealth of knowledge to customer relationships, providing exceptional service and data expertise. Known for maintaining AGS’s tradition of outstanding customer support, Oscar continues to elevate that standard with every client interaction.

Thomas Cannon

Senior Data Scientist

An astrophysicist by training, Thomas has worked professionally in data science since 2016 and joined AGS in 2024. He focuses on enhancing AGS’s demographic data through the integration of AI and emerging technologies. Thomas currently leads work on national parcel and land-use datasets, combining them into a quarterly block-level file that captures key metrics on current property development.

Alex Burdsall

Spatial Data Scientist

Alex joined AGS in 2025 after many years as a client, giving him a unique perspective on understanding client needs and driving innovation. With eight years of experience spanning data analytics, commercial real estate, and information technology, he brings both technical expertise and industry insight to developing data products that deliver meaningful value for end users.

Ben Needham

Systems Analyst

Ben joined AGS in 2022 and plays a key role in maintaining and enhancing AGS’s Snapshot API, which provides clients with seamless access to data. He also supports new client onboarding and account setup, ensuring that users have reliable and efficient access to the information they need.