Lodging Analytics Research and Consulting (LARC) provides a full suite of premium services to assist real estate and lodging companies to formulate astute business decisions through transparent and advanced analytics driven forecasting. Later this year, they will enhance the services they offer by adding “LARC GIS”, a new software platform that makes site location analysis easy by allowing a user to map tourism demand, demographics and more.
The first of its kind, LARC GIS specializes in helping hotels determine which locations are optimal. “At LARC,” said Ryan Meliker, President and Co-Founder, “we have developed a revolutionary tool for hotel underwriting that focuses exclusively on data related to the hotel industry, enables any user to objectively assess the quality of any location for hotel investment or development, incorporates existing and future changes to inventories and incorporates a proprietary metric, the LARC Score, that quantifies the quality of a hotel location in one simple metric.”
LARC GIS will be powered by AGS data, perfect for large hotel companies and franchisees looking for locations, chains looking for expansion, etc. The purpose of the application is to identify areas with potential, focusing on tourist demand which isn’t met by the local supply. Truly revolutionary, LARC GIS also looks at “Revenue per available room”, or REVPAR. Until now, REVPAR has been available only for large areas. AGS also helped build a model that considers the existing hotels, their revenues per room by region, and attempts to build a surface of revenue potential using the data LARC already possesses.
LARC GIS will launch near the end of the calendar year. For more information, please visit Contact Us | LARC (larcanalytics.com) or email information@larcanalytics.com.
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