by Gary Menger | Mar 12, 2020 | Menger's Musings, Why AGS
Many years ago, a major advertising battle between McDonalds and Burger King was started when Burger King promoted the slogan “Have it your way” in the jingle that included the line “special orders don’t upset us”. If that jingle is now playing in your head in an...
by Gary Menger | Feb 6, 2020 | Menger's Musings
Welcome to the inaugural edition of Profile, a weekly newsletter that we hope you will find interesting, educational, and on occasion amusing as we explore the richness of applied geography expressed through maps, data, analytic techniques, apps, and case studies....
by Gary Menger | Apr 25, 2016 | Menger's Musings
At the heart of geodemographic analysis lies the once revolutionary but now mundane site report – a simple aggregation of geographic data within a predefined geometric or arbitrary shape – a radius, a drive time, or perhaps a ZIP code polygon. Simple, but it serves...
by Gary Menger | Dec 16, 2015 | Menger's Musings
Sometimes the increasingly prevalent marketing hype and oversell in this business simply annoys me to the point of arousing the normally dormant academic in me. When the first computerized and geo-referenced censuses were released in the United States, Canada, and...
by Gary Menger | Nov 1, 2015 | Menger's Musings
On site-based demographic reports, it is often helpful to have a benchmark column so that one can readily assess how a particular location is changing over time relative to a larger area. A benchmark area should be both immediately recognizable and geographically...
Recent Comments