The Purpose of Analytics

Many years ago, the company I worked for produced a business/daytime population report for radius studies. We did not have a complete business list but rather used the County Business Patterns which provides unedited (dirty) data at the ZIP code level only (not...

Flattening the Economy

A black swan event. We have all heard of it, but who could have imagined that the black swan would be a virus running amok, having graciously been given free airline tickets to a globally connected economy. Obviously, nobody saw this coming. On the plus side, we have...

Picking the Pickles off Your Burger

Many years ago, a major advertising battle between McDonalds and Burger King was started when Burger King promoted the slogan “Have it your way” in the jingle that included the line “special orders don’t upset us”. If that jingle is now playing in your head in an...

Welcome to Profile, by AGS.

Welcome to the inaugural edition of Profile, a weekly newsletter that we hope you will find interesting, educational, and on occasion amusing as we explore the richness of applied geography expressed through maps, data, analytic techniques, apps, and case studies....