January always sees a surge of people going to the gym, starting new fitness classes, clean eating and even home fitness routines. New year, new me rings true for a lot of people, but who are these resolution setters? And what does this data reveal about surveys?
Statista Consumer Insights did a survey at the end of 2024, and of the 57% of people who planned to set a resolution in 2025, 19% of adults plan to eat healthier, 17% want to exercise more, 15% want to lose weight. This is typical in the new year, and companies take full advantage of it by putting fitness items on sale, promotional gym membership rates and even services like Weight Watchers and Noom offering new year rates.
https://www.statista.com/chart/29019/most-common-new-years-resolutions-us/
We looked to compare this with our data. The MRI-Simmons Doublebase tracks various survey responses, including those who exercise, exercise to lose weight, and adults who admit to being overweight. We then looked at the highest and lowest Panorama segments for each of those variables, which are on the chart below.
So, 10.6% say they exercise to lose weight, but yet 15.6% are daily exercisers, likely exercising to stay in shape. Nearly 60% of adults say they exercise at least once a week. Over 12% of adults admit to being “obese” on the MRI-Simmons survey. According to the CDC, that number is slightly higher – 40.3%. We looked at a block group level – there is only a 0.54 correlation between the CDC based numbers and the self-reported ones. The maps below show where people admitting to obesity live, and where those who exercise to lose weight live. On the maps, darker blue shows higher concentrations.
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