At the end of each month, the AGS team looks back at articles and blog posts that we saw this month that stood out to us. Some are from news agencies, and many come from our partners, but not all use our data. Here is the round-up from November 2024.

SiteZeus

While mobile data can be incredibly useful for companies, we agree with the latest blog post from SiteZeus that it can’t be your whole data strategy. Their new blog post is definitely worth a read if you are currently implementing a mobile only data strategy.

SiteZeus® | The simple truth: Relying solely on mobile data for revenue forecasting could be a costly mistake | SiteZeus®

CNBC

While 2024 was bad for restaurants in many ways (mass bankruptcies and closures, health scares, etc.), 2025 poses to be a better year for large chains as visits, especially to fast food, are on the rise.

Restaurant industry 2025 outlook: McDonald’s, Starbucks aim to improve

Kalibrate

Walmart may have closed their health clinics, only to announce now that they are opening pet care clinics instead. Why would they make the switch? Dave Huntoon and Kalibrate help us understand.

Walmart Healthcare: If not humans, why not dogs? | Kalibrate Global

Forbes

Does it feel like the holidays are happening earlier and earlier? It’s not just you. Retailers are pushing it earlier and earlier. But why? Forbes investigates.

The Retail Push Behind ‘Christmas Creep’: Why The Festive Season Starts Early

Fortune

The average age of homebuyers jumped 7 years since 2023, as homes become more unaffordable for younger Americans. This will trickle down to consumer expenditures in the coming years, especially in the home improvement category.

At 56, the average U.S. homebuyer is now 7 years older than a year ago—shutting millennials out of the market | Fortune