Panorama CanAm

Your business doesn’t stop at the border, so why does your data? Introducing the first neighborhood segmentation solution that finds the commonalities between people and households on both sides of the US/Canada border.

A new cross-national neighborhood segmentation system

You can now use one segmentation solution for all of your requirements in the US and Canada lowering your cost and allowing you to seamlessly understand markets and customers no matter where they are.

Panorama CanAm has been built using advanced statistical and geospatial techniques developed and refined by AGS over the past several decades, through experience in building multiple geographic segmentation systems for both the United States and Canada. Creating a truly cross-national system required extensive work to harmonize two very different datasets, including:

Language and linguistic isolation, since Canada is a bilingual country and the United States, at least officially, unilingual.
Differences in definition and measurement of key variables, including educational attainment, marital status, and housing types.
Harmonizing income estimates, which are based on two separate currencies.
Accounting for differences in the size and definition of small area geographic units (Block Groups in the United States, Dissemination Areas in Canada).

Segments were designed to, as much as possible, have representation on each side of the border. The initial set of segments was expanded to ensure that each segment reflected the nuances of each country. Groups were defined by clustering the segments, subject to rules defined for cross-national representation.

The result is a two-level system which is truly cross-national, with almost all segments represented on each side of the border. This allows users to identify target segments in one country, then apply them to the other.